The online world grows tremendously by day, with more and more people gaining access to the internet. With the current pandemic, the number of people on the internet has doubled. The majority of businesses and institutions have resulted in working from home and relying on online platforms like Zoom to hold meetings and classes. The search engines have also recorded an increased amount of activity in terms of the rates at which people search for information, products, or services online. Despite all these information, the majority of the population are unaware of the dynamics behind controlling what appears on the first page on Google or Bing, after typing in and searching a name or group of words. Specialists agree that there is a reason why the results on the first page are there and why some cites remain unseen on the same page.
Who Is an SEO Specialist?
Search engine optimization (SEO) aids in locating information in various search engines such as Bing or Google. Thus, an SEO specialist is a person who focuses on researching the trends and best online methods that help enhance search results in these search engines. For any website, the endgame is to increase the amount of traffic on the site. An SEO specialist relies on key phrases and critical topics to meet preset search engine guidelines and enhance user experience while on the site. In addition to getting more traffic on the website, SEO is also always looking for trends and new ways of improving the traffic even further. Enhancing your website such that it corresponds with the search engine standards requires knowledge of the mentioned elements and correctly implementing them.
To begin with, an SEO specialist is responsible for making decisions and solving issues. For instance, if Google makes changes, the SEO specialist knows a suitable course of action and is confident that the adjustments will produce desirable results. Secondly, the expert needs the ability to create engaging content and prioritizing tasks, all in proper time. The SEO specialist is required to have a reliable research mindset by keeping up to date with current trends, both global and local, and continuously learning new methods to optimize the search engine. This quality includes knowing how to conduct a search engine result page (SERP) analysis. Additionally, a lot of effort is put into keyword research, noting the most relevant words and the search volume of the identified words. The specialist also focuses on the competition of the website to ensure best they produce both unique and authentic services.
Factors Considered by an SEO Specialist
An SEO specialist has a broad skillset to successfully influence any website. Moreover, because of the evolving nature of the algorithm used by Google or Bing and SEO, the specialist must also be open to learning new ideas and even innovating new methods. In general, a day in the office of an SEO specialist involves consideration of the following elements;
1. The essence of links, both inbound and outbound links
2. Possible on-page improvements to enhance the webpage rank
3. Probably off-page enhancements that will improve the webpage rank
4. Content marketing
5. Social media influence
6. Viability of Pay-Per-Click marketing
7. Maximizing on emerging trends
For any SEO agency or search engine optimization specialist, the coveted prize is placing a website on the first spot on a google search result page. In the past, SEO specialists used a trick to attain this objective. On occasion, they would fill keywords and key phrases on a page. These firms, commonly called Black Hat SEO firms, got away with this trick for a few years. However, recently, Google put more value on the quality of the content and not depending on the keywords or keyphrases on a page. In essence, Google realized the trick of the black hat SEO firms. Regardless, the method still increases traffic to your website, but at a cost. Google will penalize your website and, in some instances, ban the site altogether.