Aiming for your website’s online success? If yes, then you simply cannot risk choosing the wrong SEO company for your website.
Employing SEO experts shouldn’t be a complicated process. All you need is the right set of questions to ask them to get as much information as possible. This is the most effective way to make an informed decision.
Assuming that you have already done your initial work and shortlisted the best SEO companies, the following six questions can help you decide which one is the best for you.
1. What’s your professional experience?
The answer to this question will solve half of your problem. The idea is not to judge them on the number of years they have been operating but to consider their online experience and the expertise of the people behind it.
This information helps with understanding the company closely, which will be responsible for your website and SEO. People with no prior experience can damage your domain reputation, rankings, and Google’s trust.
2. What kinds of SEO services do you offer?
What kind of services does SEO company San Antonio offer? Do they provide the services you are looking for? Do you have a particular approach or are you looking to benefit from the entire range of digital marketing services?
The answer to this question will not only help you determine the skills and expertise of the professionals involved but can also assure you that your website’s SEO strategy is in safe hand. Be clear about your requirements and ask for suggestions. For an entire range, you might want to consider social media marketing, content marketing, mobile and email marketing, and PPC benefits for promoting your business at every possible platform.
You can enjoy a significant efficiency level if you can gain all of these services from a single company.
3. Can you provide us with your client portfolio?
Another effective way to find out if the SEO company is worth hiring is to ask for their clients’ portfolio. Most SEO professionals boast about their portfolios on their website. However, in case it’s not available there, ask for it without being hesitant.
Check out the list thoroughly and open a few random websites to get an idea of the work they do and the type of companies that use their services.
While it is not necessary for a competitive SEO company to have served significant names in the industry to become eligible for hiring, it can definitely give your mind some additional peace to know you are dealing with professionals.
4. What SEO practices are you planning to implement on our website to increase organic traffic?
This question will help you figure out a lot of things, for instance:
- How updated they are with the changing Google algorithms
- If they have a plan in mind for SEO tactics
- If they are willing to take your input to deliver you exactly what you are looking for
In simple words, you can learn about their approach and ideas when it comes to providing SEO services to increase organic traffic. Your focus should be on companies who are not offering anything temporary but are always using the best Google practices and standards to help you achieve long-term goals.
5. How are you planning to optimize our content?
Be direct with this question if you want an answer that could help you decide. Content is fundamental for SEO, and there’s no way you can ignore it. But what you need to find out is if the company you are hiring is also willing to enhance your content.
Learn about the content they will optimize and how. Check out what they think about your existing content and how they will use more landing pages and similar strategies to improve overall web content.
6. How does your pricing work?
It is important to know that hiring professional SEO services isn’t going to be cheap. But since an improved SEO strategy promises more traffic and better results, this investment is so worth it.
Add the pricing question in your interview and see if the company is aware of how pricing works in this industry. Make sure you both are on the same page as far as required SEO services are concerned. Do compare your options to see if the cost covers the tasks you want the company to perform.
To hire or not to hire!
Once you have interviewed all the shortlisted companies, it’s time to decide. While such jobs are usually temporary and contract basis, you don’t want to do it again and again. So be very careful with your decision.
Also, make sure you discuss all the crucial aspects of website marketing and the services you are looking for. Don’t hide any information that makes their task less useful since it is eventually going to affect your business.
Last but not the least, be patient. Don’t judge a company if you are not getting instant results. For an SEO strategy to work, it can take up to months. Avoid panicking and jumping to conclusions too soon and take your time before you are ready to hire your best option.