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Using Images To Improve Your SEO Performance

Using Images To Improve Your SEO Performance

When adding images, you should make sure that they are not only intended to improve user experience in your website, but also to boost your SEO performance. Two elements that you need to consider is to add the title of the image, which is a descriptive explanation of the image. It appears when you hover the mouse cursor above the image. Another element is called ALT, which is the alternate text. It is useful if for some reason users’ browsers are not able to show the image. If you provide the correct TITLE and ALT information, this will have an implication to your SEO campaign. Google and other search engine platforms have image search services. You can search images with them.

You may choose not use provide any information for both elements, but it also means that search engines won’t know anything about your website. Bots can’t read image, but they can read the TITLE and ALT information associated with an image. It is also important to use descriptive name for the file. As an example, instead of naming the file BTLY-10-11-2017.jpg, you may name it redbentley2017.jpg, which is associated with the name and color of a car. So, each time someone seeks for images of a red Bentley, there’s a chance that your image is displayed. People can click the image and they will be brought to your website. So, by taking a little effort of providing good descriptions for your images, you will get some extra traffic.

Depending on your website platform, it should be quite easy to put the image in your server. WordPress is a popular website engine and if you use it for your website, you can upload many images in a short period of time. The interface is very easy to use and if you are familiar with Microsoft Word and social media interface, using WordPress should be a breeze. Once installed, you wi;ll never need to deal with any kind of HTML knowledge. Each time you upload an image, there are fields that you can use to write title and alt text. Again, you should remember to use the most appropriate names for each file. When you have uploaded images in WordPress, you can reuse an image for multiple times in different posts.

So, you don’t need to upload an image, each time you need to show it on a post. This will save time and the storage space of your server. Other CMS, such as Joomla and Drupal also make it easy for you to upload the images. If you still use an old platform for your website, you may need to manually upload images to the server using FTP client tool. You need to put these images in a special folder in your website. Another drawback is that you need retype the TITLE and ALT elements in the HTML code, each time you use these images for your website. So, this could be quite time consuming.

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